Platform for the promotion of universal accessibility

ONCE Foundation seeks startups in the growth phase that improve the quality of life of people with disabilities and the elderly

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ONCE Foundation is looking for ‘startups’ that work in the field of disabilities or older people and that have some experience in the market to help them address their main growth challenges and thus improve their quality of life.

To make this possible, the entity presents a renewed version of its acceleration program, which from now on will be called growth, and which aims to support the evolution of the business fabric in the field of disability and older people . The initiative will be carried out in collaboration with PwC.

“At Fundación ONCE we have been promoting the acceleration of projects and startups related to disability for years. What previous editions have taught us is that these projects, in addition to collaborating in improving the quality of life of people with disabilities, allow us to generate business models and solutions that provide innovation, talent and improvements to the entire society,” explains Jesús Hernández, director of Accessibility and Innovation at Fundación ONCE. “With the launch of this growth program,” he continues, “we want to continue being a key player, an engine of growth in the entrepreneurial ecosystem of disabilities and older people.”

From this perspective, the ONCE Foundation Business Growth Program looks for companies in the field of disabilities or older people that have a certain history in the market and are in a growth phase to help them at this stage.

The program will have a team of growth experts who will advise companies through the development of specific projects tailored to their needs. It will focus, therefore, on finding solutions to the barriers that prevent them from growing more quickly. Companies will thus have a specific and personalized service that resolves any need related to the business, the structure of the company or its capital.

The growth program will have an estimated duration of between 8 and 12 weeks, although it may be increased for some more time if considered necessary.

The deadline to request participation in this business growth initiative ends on March 8 and those interested in submitting applications can do so now through the following link https://www.fundaciononce.es/es/programa-de -foundation-growth-on…

The ONCE Foundation Business Acceleration Program, which is the seed of growth, has supported the promotion of more than fifteen innovative projects capable of impacting the improvement of the quality of life of people with disabilities in their four editions. These include, for example, Showee – a company that designs and manufactures eco-smart and accessible shower columns that transform the showering experience for people with reduced mobility – or Depencare – a service company that seeks to guarantee quality care and access to caregivers in the most depopulated areas of Spanish territory -.

Source: ONCE Foundation

How to do inclusive marketing? Inclusive marketing according to format

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It is important to adapt the content to guarantee access to it in different contexts. Depending on the format, it is important to keep in mind:

  • Video: Provide subtitles for the hearing impaired, and audio description for the visually impaired. It is important to include these elements during the creative process and ensure that they are legible and prominently placed 23.
  • Images: Provide descriptive alternative text (“alt” attribute) so that visually impaired people can understand the content of images 43.
  • Image carousel: Ensure that the content of each image is properly tagged with descriptive alt text to ensure accessibility 43.
  • GIFs: Avoid the use of GIFs that play in a loop, limit the duration of the movement to 5 seconds, and provide textual descriptions to ensure understanding by users with visual disabilities 32.
  • Emojis: Use emojis with precise textual descriptions to ensure their understanding by users with visual disabilities 32.

The adaptation of accessible content includes the use of clear and simple language, the provision of textual alternatives for images and videos, ensuring the accessibility of materials and facilities, and the use of appropriate subtitles and labels to structure the content. These practices seek to guarantee accessibility for people with disabilities.

In the Marketing and Communication Guide Inclusiva from ILUNION addresses diversity from the audience we target and how they consume the content so that it reaches them in the appropriate way.

Source: DISCAPNET

The importance of inclusive marketing

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Inclusive marketing and communication refer to practices that seek to ensure that messages, products and services are accessible and relevant to all people, regardless of their abilities, circumstances or individual characteristics. These practices focus on representing diversity, removing barriers, and promoting equity in communication and marketing.

In the context of inclusive marketing and communication, it is considered essential:

  • Diverse representation: Include people of different ethnic, cultural, gender, ages, abilities and orientations in advertising campaigns and communication content. This seeks to reflect the diversity of society and promote broader identification with the brand or message.
  • Accessibility: Adapt content and communication channels so that they are accessible to people with visual, hearing, cognitive or motor disabilities. This involves using inclusive language, providing textual alternatives for images and videos, and ensuring the accessibility of websites and digital platforms
  • Cultural sensitivity: Consider cultural and linguistic differences when developing marketing and communication strategies. This involves avoiding stereotypes and prejudices, and adapting messages so that they are relevant and respectful in different cultural contexts.
  • Ethics and social responsibility: Promote values of inclusion, equity and respect in all communications and marketing actions. This reflects an ethical commitment and social responsibility on the part of brands and companies.

The adaptation of accessible content includes the use of clear and simple language, the provision of textual alternatives for images and videos, ensuring the accessibility of materials and facilities, and the use of appropriate subtitles and labels to structure the content. These practices seek to guarantee accessibility for people with disabilities.

In the Marketing and Communication Guide Inclusiva from ILUNION addresses diversity from the audience we target and how they consume the content so that it reaches them in the appropriate way.

Source: DISCAPNET

The PlayStation Access controller, we tell you how to try it

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The innovative device has been developed in collaboration with the community of players with disabilities and aims to provide longer and more comfortable gaming sessions, as well as bringing video games closer to more people.

The device is a highly customizable kit that will allow more people with disabilities to play video games, as well as prolong gaming sessions and make them more comfortable for them.

PlayStation Access focuses on the three main challenges that players with disabilities face: the difficulty of holding a standard controller for a long time, the precision when pressing the buttons or triggers, or the interaction with the joystick .

PlayStation Access also offers the possibility of connecting up to four external devices thanks to the four ports integrated into the controller. The kit also comes in carefully designed packaging so that it can be easily unpacked with one hand.

After five years in development, PlayStation Access continues SIE’s mission to remove barriers for players and create a more accessible future for gaming.

Thanks to the ONCE Foundation, Playstation and Inserta, the controller can be tested in 22 Spanish cities. And not only any person or media interested in trying it out, they will be able to go to the offices, or to local events that can be held with entities. of specialized disabilities, but there will also be loans so that users can try it at home.

Find all the information to try it on the Ga11y page: https://ga11y.fundaciononce.es/noticias/el-mando-access-de-playstation-te-contamos-como-probarlo

What was your experience at a music festival?

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The Music for All Foundation is carrying out the largest study ever done on the accessibility of the country’s Music Festivals as part of the second phase of the ‘National Accessibility and Inclusion Plan’ subsidized by the Ministry of Culture.

This research will allow us to have an analysis of the reality of the sector that will serve as a reference to promote the implementation of more measures and improve the enjoyment of live music.

To participate, you just have to fill out a questionnaire of 2 questions (https://fundacionmusicforall.org/encuesta-accesibilidad-festival/).

The respondent has to answer about the accessibility measures they found at the festival and what would be necessary to make their enjoyment better.

You can take a questionnaire per festival as many times as there are festivals you have attended in the last 12 months.

The more people answer the survey, the better the study will be.

Thank you!

Source: Music For All Foundation

Presentation of the Queen Letizia National Disability Awards

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The Royal Palace of Aranjuez hosted this Monday, in an event chaired by Her Majesty Queen Letizia, the delivery of the Queen Letizia National Disability Awards 2022, the awards of the Royal Board of Trustees on Disability , autonomous body of the Ministry of Social Rights, Consumption and Agenda 2030, which in this edition have been awarded to the researcher Elena García Armada, the Zaragoza City Council, Fedace Empleo, the Thyssen-Bornemisza National Museum, Luis Leardy Antolín, Luis Cayo Pérez Bueno , the El Sol Public School and the ONCE Foundation.

These awards, for the first time with the category of ‘National Award’ of the Government of Spain, are intended to stimulate and recognize the trajectory, dedication and contribution of people and public and private entities in matters of inclusion, full citizenship and effective enjoyment of the human rights of people with disabilities, with special attention to women and girls with disabilities, mothers and caregivers of people with disabilities, and rural areas. A task, in short, that has involved the effective application of the International Convention on the Rights of Persons with Disabilities through research, social innovation, employment, culture, health, sport, leisure, education, justice, universal accessibility or independent living.

Source and more information: Royal Board on Disability

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