This year, the course introduces a module on cognitive accessibility. Registration is open.

The 2º edition of AccessibleEU’s online course introduces a new module on cognitive accessibility. Students will learn about how to apply accessibility requirements to make designs accessible to people with intellectual disabilities and people experiencing cognitive issues due to other causes.

This online course will teach the basics of universal accessibility in digital environments. Students will be able to:

• Define accessibility and inclusive design as goals to achieve.
• Understand the principles of Universal Design.
• Distinguish the differences between legal and technical regulations.
• Know the legislation and standards in force in Europe.
• Understand that accessibility benefits every person and that it is a necessary objective.
• Learn that the limitations are in the design and not in the person.
• Learn about errors in design that cause exclusion.
• Understand why multiple designs should be avoided for the sake of accessibility.
• Learn about the principles of Cognitive Accessibility and why it is important.

Registration is already open on AccessibleEU’s online campus, and students will be able to access the course once it officially begins on 9 September. After that, they will be able to complete it at their own pace. The course has an estimated dedication time of 25 hours and it is imparted in English.

New module on cognitive accessibility

This new unit explains how to design for persons with intellectual disabilities. Students will learn about the different characteristics of this disability which will be used as basis to describe key design concepts and guidelines.

This module will also show how designing for intellectual disability can benefit people with other disorders such as cognitive decline or acquired brain injury. In fact, everyone can benefit from this type of design as it promotes easy understanding and communication.

Additionally, a description of the Web Content Accessibility Guidelines (WCAG) compliance criteria that positively impact persons with intellectual disabilities is provided.

Source: AccessibleEU

The adaptation of accessible content according to media includes:

• OOH: Use clear and simple language, and ensure the accessibility of materials and facilities.
• Events: Inform attendees about available accommodations, designate a person responsible for accessibility, and ensure accessibility of materials and facilities.Inclusive marketing
• Radio: Use clear and simple language, and provide subtitles for people with hearing disabilities.
• Stands: Use clear and simple language, and guarantee the accessibility of materials and facilities.
• Packaging: Use clear and simple language, and provide information in braille or in accessible formats for people with visual disabilities.
• Point of sale: Use clear and simple language, and guarantee the accessibility of materials and facilities.
• Physical documents: Use clear and simple language, provide textual alternatives for images and graphics, and ensure the accessibility of forms and links.

In summary, the adaptation of accessible content includes the use of clear and simple language, the provision of textual alternatives for images and videos, ensuring the accessibility of materials and facilities, and the use of subtitles and tags suitable for structuring the content. These practices seek to guarantee accessibility for people with disabilities.

The adaptation of accessible content includes the use of clear and simple language, the provision of textual alternatives for images and videos, ensuring the accessibility of materials and facilities, and the use of appropriate subtitles and labels to structure the content. These practices seek to guarantee accessibility for people with disabilities.

In the Marketing and Communication Guide Inclusiva from ILUNION addresses diversity from the audience we target and how they consume the content so that it reaches them in the appropriate way.

Source: DISCAPNET

The adaptation of accessible content according to media includes:

• Social networks: Use simple language, avoid the use of capital letters and italics, and use hashtags with the first letter of each word capitalized. Also, place hashtags and references at the end of the posts to avoid interruptions when reading.
• Web Accessibility: Use appropriate HTML tags to structure content, provide textual alternatives for images and videos, use clear and simple language, and ensure the accessibility of forms and links.
• Email marketing: Use clear and simple language, provide textual alternatives for images and videos, and avoid the use of special characters that may make reading difficult. Presentations: Use clear and simple slides, provide descriptive alternative text for images and graphics, and use subtitles for audiovisual content.
• PDF: Use appropriate tags to structure content, provide textual alternatives for images and graphics, and ensure accessibility of forms and links.

The adaptation of accessible content includes the use of clear and simple language, the provision of textual alternatives for images and videos, ensuring the accessibility of materials and facilities, and the use of appropriate subtitles and labels to structure the content. These practices seek to guarantee accessibility for people with disabilities.

In the Marketing and Communication Guide Inclusiva from ILUNION addresses diversity from the audience we target and how they consume the content so that it reaches them in the appropriate way.

Source: DISCAPNET

It is important to adapt the content to guarantee access to it in different contexts. Depending on the format, it is important to keep in mind:

• Video: Provide subtitles for the hearing impaired, and audio description for the visually impaired. It is important to include these elements during the creative process and ensure that they are legible and prominently placed 23.
• Images: Provide descriptive alternative text (“alt” attribute) so that visually impaired people can understand the content of images 43.
• Image carousel: Ensure that the content of each image is properly tagged with descriptive alt text to ensure accessibility 43.
• GIFs: Avoid the use of GIFs that play in a loop, limit the duration of the movement to 5 seconds, and provide textual descriptions to ensure understanding by users with visual disabilities 32.
• Emojis: Use emojis with precise textual descriptions to ensure their understanding by users with visual disabilities 32.

The adaptation of accessible content includes the use of clear and simple language, the provision of textual alternatives for images and videos, ensuring the accessibility of materials and facilities, and the use of appropriate subtitles and labels to structure the content. These practices seek to guarantee accessibility for people with disabilities.

In the Marketing and Communication Guide Inclusiva from ILUNION addresses diversity from the audience we target and how they consume the content so that it reaches them in the appropriate way.

Source: DISCAPNET

Inclusive marketing and communication refer to practices that seek to ensure that messages, products and services are accessible and relevant to all people, regardless of their abilities, circumstances or individual characteristics. These practices focus on representing diversity, removing barriers, and promoting equity in communication and marketing.

In the context of inclusive marketing and communication, it is considered essential:

• Diverse representation: Include people of different ethnic, cultural, gender, ages, abilities and orientations in advertising campaigns and communication content. This seeks to reflect the diversity of society and promote broader identification with the brand or message.
• Accessibility: Adapt content and communication channels so that they are accessible to people with visual, hearing, cognitive or motor disabilities. This involves using inclusive language, providing textual alternatives for images and videos, and ensuring the accessibility of websites and digital platforms
• Cultural sensitivity: Consider cultural and linguistic differences when developing marketing and communication strategies. This involves avoiding stereotypes and prejudices, and adapting messages so that they are relevant and respectful in different cultural contexts.
• Ethics and social responsibility: Promote values of inclusion, equity and respect in all communications and marketing actions. This reflects an ethical commitment and social responsibility on the part of brands and companies.

The adaptation of accessible content includes the use of clear and simple language, the provision of textual alternatives for images and videos, ensuring the accessibility of materials and facilities, and the use of appropriate subtitles and labels to structure the content. These practices seek to guarantee accessibility for people with disabilities.

In the Marketing and Communication Guide Inclusiva from ILUNION addresses diversity from the audience we target and how they consume the content so that it reaches them in the appropriate way.

Source: DISCAPNET