UNE 41512:2001 Accessibility on beaches and their surroundings
Guide to Accessibility and Inclusion in Music Festivals
How to do inclusive marketing? Physical media
The adaptation of accessible content according to media includes:
- OOH: Use clear and simple language, and ensure the accessibility of materials and facilities.
- Events: Inform attendees about available accommodations, designate a person responsible for accessibility, and ensure accessibility of materials and facilities.Inclusive marketing
- Radio: Use clear and simple language, and provide subtitles for people with hearing disabilities.
- Stands: Use clear and simple language, and guarantee the accessibility of materials and facilities.
- Packaging: Use clear and simple language, and provide information in braille or in accessible formats for people with visual disabilities.
- Point of sale: Use clear and simple language, and guarantee the accessibility of materials and facilities.
- Physical documents: Use clear and simple language, provide textual alternatives for images and graphics, and ensure the accessibility of forms and links.
In summary, the adaptation of accessible content includes the use of clear and simple language, the provision of textual alternatives for images and videos, ensuring the accessibility of materials and facilities, and the use of subtitles and tags suitable for structuring the content. These practices seek to guarantee accessibility for people with disabilities.
The adaptation of accessible content includes the use of clear and simple language, the provision of textual alternatives for images and videos, ensuring the accessibility of materials and facilities, and the use of appropriate subtitles and labels to structure the content. These practices seek to guarantee accessibility for people with disabilities.
In the Marketing and Communication Guide Inclusiva from ILUNION addresses diversity from the audience we target and how they consume the content so that it reaches them in the appropriate way.
Source: DISCAPNET p>
The Henry Viscardi awards recognize the work of Jesús Hernández in favor of accessibility
The prestigious American institution Centro Viscardi has announced the Henry Viscardi Achievement 2023 awards, among which it has distinguished the director of Accessibility and Innovation of the ONCE Foundation, Jesús Hernández.
The Viscardi Center is a pioneering institution committed to the education, employability and empowerment of people with disabilities in the United States. As recognized by the institution, these awards are intended to honor people with disabilities who have demonstrated extraordinary dedication to improving the lives of people with disabilities and have made significant contributions to their communities.
In the case of Jesús Hernández, his leadership in “pioneering” projects in Spain and Europe stands out. Under his direction, Fundación ONCE has reached a significant number of agreements with numerous entities that have allowed the promotion of projects that improve the autonomy of people with disabilities. Additionally, he has played a key role in the formation of the European Accessibility Centre, AccessibleEU. The Center is supported by the European Commission and its objective is to harmonize accessibility policies in the European Union. Its commitment lies in making society inclusive, guaranteeing accessible environments, products and services.”
It also highlights its commitment to “user-centered technology, exceeding the limits of robotics, medicine and everyday tasks, ultimately improving the quality of life of people with disabilities.” And it ends by highlighting how “accessibility is not just a concept but a tangible reality, which reduces the gap for people with disabilities and promotes an inclusive society.”
Together with Jesús Hernández, the work of Pakistani Afshan Afridi, from the Collective Alliance for the Rights of Young Girls with Disabilities, has also been recognized; Alex Elegudin, Advocates for Children; Mindy Henderson, Muscular Dystrophy Association; Peter Thomas, of Powers Law Firm, and Constantine “Gus” Zografopoulos, of Z Life.
Source: SERVIMEDIA