The adaptation of accessible content according to media includes:
- OOH: Use clear and simple language, and ensure the accessibility of materials and facilities.
- Events: Inform attendees about available accommodations, designate a person responsible for accessibility, and ensure accessibility of materials and facilities.Inclusive marketing
- Radio: Use clear and simple language, and provide subtitles for people with hearing disabilities.
- Stands: Use clear and simple language, and guarantee the accessibility of materials and facilities.
- Packaging: Use clear and simple language, and provide information in braille or in accessible formats for people with visual disabilities.
- Point of sale: Use clear and simple language, and guarantee the accessibility of materials and facilities.
- Physical documents: Use clear and simple language, provide textual alternatives for images and graphics, and ensure the accessibility of forms and links.
In summary, the adaptation of accessible content includes the use of clear and simple language, the provision of textual alternatives for images and videos, ensuring the accessibility of materials and facilities, and the use of subtitles and tags suitable for structuring the content. These practices seek to guarantee accessibility for people with disabilities.
The adaptation of accessible content includes the use of clear and simple language, the provision of textual alternatives for images and videos, ensuring the accessibility of materials and facilities, and the use of appropriate subtitles and labels to structure the content. These practices seek to guarantee accessibility for people with disabilities.
In the Marketing and Communication Guide Inclusiva from ILUNION addresses diversity from the audience we target and how they consume the content so that it reaches them in the appropriate way.
Source: DISCAPNET