The adaptation of accessible content according to media includes:
- Social networks: Use simple language, avoid the use of capital letters and italics, and use hashtags with the first letter of each word capitalized. Also, place hashtags and references at the end of the posts to avoid interruptions when reading.
- Web Accessibility: Use appropriate HTML tags to structure content, provide textual alternatives for images and videos, use clear and simple language, and ensure the accessibility of forms and links.
- Email marketing: Use clear and simple language, provide textual alternatives for images and videos, and avoid the use of special characters that may make reading difficult. Presentations: Use clear and simple slides, provide descriptive alternative text for images and graphics, and use subtitles for audiovisual content.
- PDF: Use appropriate tags to structure content, provide textual alternatives for images and graphics, and ensure accessibility of forms and links.
The adaptation of accessible content includes the use of clear and simple language, the provision of textual alternatives for images and videos, ensuring the accessibility of materials and facilities, and the use of appropriate subtitles and labels to structure the content. These practices seek to guarantee accessibility for people with disabilities.
In the Marketing and Communication Guide Inclusiva from ILUNION addresses diversity from the audience we target and how they consume the content so that it reaches them in the appropriate way.
Source: DISCAPNET